HEATHER MAKES A DIFFERENCE
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Every night,  over 400 kids in Milwaukee won’t have a bed to sleep in. So, Serve Marketing partnered with Pathfinders youth homeless shelter to change that. The solution was B.E.D. (because every kid deserves one) – a fundraiser whereby guests bought beds (not tables), dined outdoors (not in a hall), and bid on underwriting for ads (not silently for golf).  B.E.D. was the stepping stone for a later campaign that brought awareness and funding to new heights. How high? Over 25 million ad and earned media impressions resulted in nearly $400,000 in annual donations and a 21% increase in new donors.

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  • Home
  • Public Relations
  • Events
  • Development
  • Results
    • Foster Care
    • Teen Pregnancy
    • Gun Violence
    • Shaken Baby
    • Infant Mortality
  • Production
  • Resume
  • References
  • More about Heather
  • Running Rebels