click above for strong baby website |
Strong BabyCITY OF MILWAUKEE HEALTH DEPARTMENT
To address Milwaukee’s alarmingly high infant mortality rate, Serve, in partnership with the Milwaukee Health Department, launched the “Strong Baby” campaign, advocating infant immunizations and inspiring women to quit smoking before, during, and after pregnancy. With over 209 million media impressions, the “Strong Babies” have become a regular sight on Milwaukee bus shelters, billboards, and transit vehicles. A survey of 100 WIC (Women, Infants, and Children Program, special supplemental nutrition program for eligible women, infants, and children) clients found that 80% had seen the add, and 60% saw it on multiple occasions, 90% found the message convincing and 55% said they would be more likely to have their children vaccinated. |