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Foster Care
COALITION FOR CHILDREN, YOUTH & FAMILIES Coalition For Children, Youth & Families saw a 475% increase in parent information packet downloads. Coalition For Children, Youth & Families partnered with Serve to launch the most aggressive foster care marketing effort in Wisconsin history. The campaign called, Turn a Life Around, launched with upside down outdoor, tv, flash mobs and a Facebook flip your profile picture promotion, all culminating in a groundswell of public attention during National Foster Care Month May of 2011. |
"Heather is a passionate, focused, creative super-star who helps make magic happen for causes throughout Milwaukee. When Serve approached Adoption Resources of Wisconsin to say they wanted to tackle foster care and help kids find good foster families, I knew we were developing a PSA. Not only did Serve develop an incredibly moving PSA but Heather managed to convince every Wisconsin TV station to air it on the 10 PM news on the same night – and to continue using it. She created a system of outreach to media throughout the state that was unpararelled in my experience. As well as having great success with a campaign, she taught our organization more than we could imagine on the development of a statewide campaign. She is the best."
Colleen Ellingson, CEO, Coalition For Children, Youth & Families
Colleen Ellingson, CEO, Coalition For Children, Youth & Families