Running Rebels Community Organization has been helping Milwaukee's most at risk youth for over 30 years. But the problem was that not enough people knew about them. That all changed in February of 2013 with the launch of the I Can Stop a Speeding Bullet Campaign which told intimate stories of personal transformation achieved as a result of Running Rebels court-ordered programs. News stories and advertisements on billboards and bus shelters were seen over 3.9 million times. Donated services and billboards meant that the total cash investment for Running Rebels was only $600. Not bad considering the campaign was valued at over $150,000.